Originating in Europe, baby strollers have a history of over 300 years as of 2023. However, they have only been present in China for a little over a decade, yet China has now become the world's largest manufacturer of baby strollers. The baby stroller industry chain is continuously improving, with upstream raw material suppliers, midstream manufacturers, and downstream sales channels gradually forming a complete chain. Simultaneously, the government has increased its support for the baby stroller industry. Affected by the COVID-19 pandemic, the baby stroller market was impacted, but as the pandemic was quickly brought under control, the market rebounded, showing stable and positive growth.
In 2020, the transaction amount for baby strollers in China reached 21.359 billion yuan, with 418,700 units sold. The current market development of the baby stroller industry is characterized by continuously expanding market size, a clear trend of consumption upgrading, intense market competition, an increasing proportion of e-commerce channels, and a continuously improving industry chain. With technological advancements, new products such as smart baby strollers are constantly emerging, including strollers with automatic following functions. AI upgrades in baby strollers are shifting from functional additions to core experience enhancements, extending to a wider range of intelligent family life products. Meanwhile, the market is further segmented, with stroller products targeting specific groups such as newborns attracting attention.